Founded in 1933 by French tennis champion René Lacoste, the brand was born at the intersection of sport and fashion, combining performance-driven designs with an effortlessly elegant aesthetic. The iconic crocodile logo, inspired by Lacoste’s own nickname on the tennis court, has since become a global symbol of refined style.

At the crossroads of sport and fashion, Lacoste liberates and creates movement in each person’s life by encouraging self-expression. In every collection, the brand captures its timeless elegance through a seamless blend of creativity and tradition. Whether it’s their signature polo shirts or contemporary streetwear-inspired lines, Lacoste embraces its rich heritage while continuously evolving with modern trends.

This balance of tradition and innovation enables people to develop their own personal style by reinterpreting the brand’s classic pieces in new, individual ways. Lacoste’s commitment to fostering both authenticity and versatility ensures that each wearer makes the brand their own, infusing their daily lives with the spirit of elegance and freedom of movement that the brand has long championed.