*Play with confidence

About us

Sport Scandinavia started in 2010 as a single brand distributor of the Italian sports brand Diadora in Denmark. Since then, the company has grown and expanded its operations.

Today, Sport Scandinavia represents more than 15 brands in Denmark, Sweden, and Norway, establishing itself as one of the largest distributors of high-end sports- and fitness brands in Scandinavia.

Combining our dedication to quality, innovation, and performance, Sport Scandinavia strives to offer the market the best products at competitive prices.

With showrooms in Denmark, Sweden, and Norway, Sport Scandinavia ensures a physical presence and accessibility for customers. We also have dedicated staff in each country to provide personalized service and support.

Sport Scandinavia is more than just a sports and fitness equipment supplier. We are also committed to promoting sports and physical activity in the community. We support local sports events, collaborate with sports clubs, and actively participate in sports initiatives and projects.


Our mission is to have the leading brands within the catagories we are represented in – wether it is fitness, boxing, racketsports, running or football, we always strive to be the ”go to” company of premium sporting goods.

meet the team


Lars Bo Christensen
Kim Petersen
Business Unit Manager
Imanuel Hirschfeld
Country Manager Sweden
Torbjørn Vaadal
Country Manager Norway
Björn Fredriksson
KAM Sweden
Bjørn Finstad
KAM Norway
Mikkel Retsloff
Customer Service
Nicklas Larsen
Sales Cordinator
Christer Pehrsson
Sales Cordinator Sweden
Pernille Reinert
Purchasing Manager
Ole Mortensen
Aftersales Service manager
Sofie Nielsen
Marketing & Communication
Toke Thomsen
Financial Controler
Gitte Bast
Customer Service
Rasmus Nielsen
Logistics Manager
Jack Vejle
Warehouse Manager
Torsten Bechman
Andreas Krogh
Jonas Seerup
Lars Bæk


…and today we are more than 20 people working within the company.

The company was founded with a vision to offer quality products and make a positive impact on the sports world in Scandinavia. Sport Scandinavia is dedicated to delivering high-quality products from well-established brands across various sports disciplines.

With an extensive range of sports equipment and accessories, Sport Scandinavia caters to the needs of individual athletes, sports clubs, and fitness centers. Whether it’s football, handball, tennis, badminton, fitness, or other sports, Sport Scandinavia strives to provide the best equipment and the latest technological innovations to their customers.

We have developed close relationships with suppliers and partners both domestically and internationally, enabling them to offer a wide range of high-quality products at competitive prices. Their expertise and professional approach ensure that customers receive the right guidance and support to make the best choices in sports equipment.

With our headquarters in Frederikshavn, Sport Scandinavia serves customers throughout Scandinavia and has established itself as a reliable partner in the sports industry. Our dedication to quality, service, and passion for sports has made us a recognized name in the sports world in Scandinavia.

Our Brands